When You Hit a Block – The Reality of Creating for Yourself as a Social Media Manager or Creative Virtual Assistant

I talk to business owners all the time who struggle with social media consistency. They get stuck, overthink, and question whether anyone even cares about their posts. And guess what? I recently found myself in the exact same position.

I hit a block.

Now, creating content isn’t a problem for me. In fact, it’s my job. I spend my days designing graphics, writing engaging copy, and building up my clients’ brands online. And I love it. There’s something so rewarding about seeing their businesses grow, knowing I’ve helped bring their vision to life.

But when it came to posting for myself? That was a different story.

I found myself overthinking everything. Scrolling through LinkedIn and Instagram, comparing myself to others. Were my posts good enough? Did I have anything valuable to say? Would people even care?

And the strange thing is, I never feel that way when I’m working for my clients. When I create for them, I’m confident. I see their brilliance clearly and know exactly how to showcase it. It’s like being an actor—you step into a role, tell a story, and bring a character to life. You don’t think about yourself.

But when it was time to create for me? I froze.

So, I did what felt easiest—I avoided it. I threw myself into client work, using it as a distraction. I told myself I’d post “when I had time,” but really, I was just stuck in my own head.

But I’m back now. And I plan to be more consistent. Not just for the sake of my business, but because I love what I do. I want to share my knowledge, connect with others, and practice what I preach.

If you’ve ever felt this way, you’re not alone. Let’s be honest—social media can feel overwhelming at times, even for those of us who work in it daily. But the key is showing up anyway, even when it feels uncomfortable.

So, here’s to moving past the fear and hitting post.